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Get the Lifeline logo, order Lifeline brochures, and find reporting recommendations to help raise awareness online or cover issues of suicide in the news.

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Lifeline Logos

Lifeline Logos

Our logos are available in English and Spanish. You don't need permission to use them, but please do not alter the logo in any way. We appreciate a link back to the Lifeline where possible.

Suicide Prevention Ribbons

Suicide Prevention Ribbons

The purple and turquoise ribbon symbolizes suicide awareness and prevention. Use it as your social media profile picture to show your support.

Order Brochures and Materials

You can download PDFs of Lifeline wallet cards here. Visit the SAMHSA store to order print brochures, wallet cards, and more.

The SAMHSA Store

The SAMHSA Store

All print orders must be placed via the SAMHSA store. The Lifeline does not take brochure orders or ship print materials directly.

National Suicide Prevention Lifeline One Pager

National Suicide Prevention Lifeline One Pager

For The Press

Best Practices For Covering Suicide

Best Practices For Covering Suicide

Covering suicide is never easy, but it's very important to do it right. Research has shown that improper reporting on suicide can contribute to additional suicides and suicide attempts.

Always include a referral phone number and information about local crisis intervention services. In online coverage, include links to prevention resources to help inform readers and reduce risk of contagion.

The National Suicide Prevention Lifeline toll-free number, 1-800-273-TALK(8255) connects the caller to a certified crisis center near where the call is placed.

Avoid splashy headlines, such as ‘Kurt Cobain Used Shotgun to Commit Suicide.’ Instead, inform the audience without sensationalizing the suicide, e.g. ‘Kurt Cobain Dead at 27.’

Don’t include photos of grieving family, friends, memorials, or funerals.

Report on suicide as a public health issue, not a crime.

Don’t quote the suicide note or describe the method used.

Instead of describing the rate of recent suicides as an “epidemic,” or “skyrocketing,” carefully investigate the most recent Center for Disease Control data and use non-sensational words like “rise” or “higher.”

Most people who die by suicide exhibit warning signs. Refrain from describing a suicide as “inexplicable” or “without warning.”

Avoid quoting police or other first responders about causes of suicide. Instead, seek advice from suicide prevention experts, like the Lifeline.

Don’t refer to suicide as “successful,” “unsuccessful,” or a “failed attempt.” Use “died by suicide,” “completed suicide,” or “killed him/herself.”

Develop policies and procedures for safe commenting and monitor for hurtful messages or comments from posters who may be in crisis. Consider posting the Lifeline information in the first comment box in any story about suicide.

Press Contact

Press Contact

Please contact Frances Gonzalez at [email protected] for all press inquiries or partnership inquiries regarding the National Suicide Prevention Lifeline.

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Understand mental health and suicide prevention terms and phrases.

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