National Suicide Prevention Lifeline
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Media Outreach Toolkit

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    On this page, you will find materials to market the National Suicide Prevention Lifeline, 1-800-273-TALK (8255), and your local crisis center:


    Guide for Marketing Activities provides you with tips for placing Lifeline public service announcements (PSAs) and disseminating other materials.
    Print PSAs and flyers that can be published in local print publications or customized and distributed at local community events:
    Here is an example of a local crisis center (Crisis Link in Arlington, VA) adapting this PSA to include their local information and logo.
    Sample PSA Cover Letter to send with PSAs to print publications and outdoor advertising agencies.
    Posters that can be printed and posted in local venues:

  • Targeted at males, ages 25-54.
  • Targeted at males, ages 65 and older.
    		•
    Billboard Artwork that is available to place with outdoor advertising agencies.
    Business/Contact Cards that can be discreetly carried and accessed in times of need.
    Lifeline magnets featuring the Lifeline number and Web site address:
    Wallet Cards featuring the National Suicide Prevention Lifeline number and suicide warning signs that you and your partners can place in doctors? offices, places of worship, and other community centers.
    Spanish-Language Wallet Cards adapted to serve the needs of Spanish-speaking audiences.

    Printed copies of the Lifeline wallet cards (in English and Spanish) and the Lifeline magnets are also available. Crisis centers participating in the Lifeline can order up to 500 copies of each product. Organizations and individuals not part of the Lifeline network can order up to 50 of each item. To order these materials, please contact the National Mental Health Information Center directly at 1-800-789-2647 or http://store.mentalhealth.org/publications/ordering.aspx. The materials are listed alphabetically under "National Suicide Prevention Lifeline (NSPL).

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